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B2B | Lead Generation

Accelerate Content Creation And Thought Leadership

We identify what type of content needs to be created to drive thought leadership and revenue. Then, our team of writers will help you accelerate your content creation process.

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Personas

We Create Personas Based On Actual Prospects

We use various tools such as Crunchbase, Sales Navigator, LinkedIn, Google, and various prospecting tools to create accurate personas of the people you target, the segment's market opportunity, and their interests.

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Content Strategy

We Create A Content Strategy That Scales

We create a content strategy for your target personas and identify what content exists and value-added content you can create to show thought leadership, increase conversions, and drive sales.

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Content Creation

We Create High-Quality Content

Our team of writers can write high-quality content in various languages at scale to help you deliver on your content strategy. 

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Campaign Creation

We Setup and Launch Your Content Campaign

Once your content is created, we can set up your landing pages, websites, and campaigns to help you distribute your content and drive thought leadership, traffic, and sales.

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We Deliver Content Across Various Content Types
  • Blogs

  • Articles

  • Whitepapers

  • Presentations

  • Infographic

  • Brochure

  • Email

  • Visual Content

  • Ebooks

  • Video

  • Podcasts

  • Press Release

  • Events

  • Lead magnets

  • Quizzes/tools

  • Checklists

  • Courses

  • Webinars

  • Slide decks

  • Ads

  • Social Media Ads

  • Social Media Posts

  • Free apps

  • Landing Pages

  • Newsletters

  • Training

Supported Content Management Systems
  • Wordpress

  • Wix

  • HubSpot

  • Joomla

  • Drupal

  • WooCommerce

  • BigCommerce

  • Shopify

  • Ghost

  • Magento

  • Textpattern

  • Automattic

  • Progress

  • Kentico Software

  • WP Engine

  • eZ

  • Blogger

  • Bitrix24

  • TYPO3

  • OpenText

  • Sitecore

  • Adobe

  • Episerver

  • Acquia

  • Oracle

  • Crownpeak

  • e-Spirit

  • CoreMedia

  • Bloomreach

  • SDL

  • Squiz

  • Magnolia

We Create Content For the Various Stages of The Customer Journey
  1. Discover — Non-customers want to identify a potential solution to their problem.

  2. Evaluate—After people have discovered you and determined you are worth consideration, they will start to evaluate how well you can solve their problem.

  3. Compare—As people continue to approach a purchase decision, a few final comparisons are made.

  4. Purchase—No surprise, the simple goal is to acquire the product or service and become a customer. 

  5. Adopt—Adoption is when people take ownership of the purchase they made. This is an important stage and often overlooked.

  6. Use—Quite simply, this is where people consume what they purchased. It’s the heart of the customer experience. 

  7. Partner—This is where customer goals become investments in your business goals. It manifests in interactions like feedback loops, loyalty programs, usability testing, and more.

  8. Share—The customer goal here is to evangelize their experience—good or bad. It can be casual like a tweet or structured like a referral program.

Content Tools
  1. Content Strategy — We evaluate what content you provide to help customers meet their goals and look for gaps and opportunities.

  2. Touchpoints— We identify where are you connecting with people and how you can do it better.

  3. Personas— We apply the customer journey to different personas and observe how individual experiences are unique.

  4. User Stories— We craft user stories related to persona goals within each stage.

  5. Experience Maps — We map out moments that matter across any number of stages, even within a single stage.

  6. Sales— We explore the decision making process to understand your consumer’s mindset and how you move them through the process.

  7. OKR’s— We are more intentional about the outcomes you want to see at each stage of the journey and determine the performance indicators you’ll use to measure the results.

  8. Roadmapping— We evaluate how well your products and/or services support people across these stages.

  9. UX— We develop consistent patterns, styles, and voice across the entire customer journey

Results
  • Content strategy

  • Quality content

  • Quick turn around

  • More traffic

  • Better open rates

  • Higher conversion rates

  • Hyper-personalization

  • Better CTA click-throughs

  • More shares

  • Lower cost per conversion

  • Higher engagement

  • Lower cost per sale

  • Increase time on site

  • Decrease exit and bounce rates

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Get help from experienced sales executives who have built million-dollar sales funnels.

Get Expert Advice From A Growth Revenue Officer
We Help You Hit Your Numbers

We reduce the risk of not getting to millions of dollars in sales because you are not set up properly.

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