Content Marketing

Launching a new product inside a large company can be very challenging, and for you to command attention, you need great content.

Sales Innovator helped us create engaging content, and it helped us get our message out globally for everyone to notice.

The Challenge

Open Text is a billion-dollar company with hundreds of products and customers and partners worldwide. Launching a new product within a global company can be very challenging and costly, and if you do not have the budget, you will not get noticed by your sales team and partners who can help you generate the leads.

When resources are constrained, marketing teams may have limited budgets and time to create a plan that will make viral traction and create the momentum a new product needs.

Open Text social media team were resource-constrained, and they needed help in launching their social media product in a competitive market. They needed to get attention and sales if their product would remain viable.

 

The Solution

Sales Innovator identified the personas, features, and messages that would lead to high levels of engagement. The right positioning allowed the product to go viral internal among executives, employees, partners, and executives. The product featured in several conferences and early pipeline grew into the millions, and additional developers were assigned to the product.

 

 

 

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