Digital Selling

Part of the founding team that helped innovate around employee advocacy, social selling, social listening, and social commerce. 

Sales Innovator was part of the founding team that built out the Dell Social Media command center, employee advocacy program, social selling pilots, social commerce initiatives, and social selling technologies.

The Challenge

Michael Dell understood the impact of social media and how Social Media would profoundly influence the decision to buy Dell products. What customers said in social truly matter, and Michael wanted to build a company that would be able to take full advantage of this leading channel. What to do, what would generate the highest returns, and how to do it was all unknowns. 

 

The Solution

Sales Innovator was a founding member of the Dell Social Media innovation team and helped build out the social media command center that would allow for centralized monitoring of social media discussions. Listening to all the social media discussions allowed us to see that there were thousands of people interested in buying, and they were asking questions. We only needed to get to them and close the deal.

Employee advocacy was a program designed to help our employees get trained on how to represent Dell on social media. Employee advocacy helped us create a digital sales force of thousands of people, helping us build relationships with clients and close more deals.

Social selling allowed us to build platforms to facilitate social selling across all our employees, partners, and influencers and achieve significant growth in sales.
 
By implementing social listening, advocacy, and selling, Dell was able to generate millions in revenue from its social channels at a lower cost than advertising.

 

 

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