Ron Rose, when he was the CTO of Dell, taught me that when you can show a CFO that your product's cost is a third of the price he or she is paying for a current solution and the value is significantly more, then you will get the CFO to sign a check that day. I firmly believe that sales robots are the type of product that will get a CFO excited. A team of sales robots costs a fraction of one salesperson's price and is significantly more effective in performing outbound sales.

 

After seeing how companies pay an extraordinary amount of money to ramp-up a sales team to dominate a market, I felt I could invent a better solution. After starting my own sales staffing company with salespeople in the United States and offshore, I realized that robots could do the work my salespeople were being asked to do. This idea led me to build my first sales robot and to go on to build sales robot software.

 

Sales robots can look like real people, send emails like real people, and qualify leads like real people. With a few clicks of a button, you can stand up an infinite number of sales robots to help your company reach your target audience. If you need more salespeople, you do not have to spend time interviewing to find the best, you do not need to worry about turnover, and you do not have to spend lots of money training salespeople. Robots can get the work done, and over time with more data, they will become better and potentially replace many functions salespeople perform.

 

This book will introduce the concept of artificially intelligent sales robots. It will provide a business case and playbook that can be presented to executives to help them see the value in creating a team of sales robots to help their company dominate their market. Readers will get the strategy and details of how sales robots work, set them up, and what technology powers sales robots. Those interested in the numbers will learn how to forecast their models to see how many sales robots it takes to reach their sales goals, the ROI will be, the costs, and how sales robots compare to hiring a salesperson.

 

Sales robots are in their infancy, and companies have been deploying them as chatbots and auto-dialers. The next evolution is a sales robot that can make outbound sales and engage with prospects like a sales development representative. Sales robots can be used in many places across the sales funnel and can reach out to prospects that salespeople were not focusing on. As a marketing strategy, sales robots perform better or equivalent to other marketing channels and have a meager cost per lead and a significantly high ROI.

 

Companies that do not start to learn and deploy their own sales robots will be disrupted by their competition. Sales robots will significantly drive down the cost to perform sales outreach, which will increase the number of competitors and will decrease the barriers to entry that market incumbents once had. With a good product, innovative companies can now quickly go after a cost-prohibitive market with sales robots' help.  We predict that sales robots will join all major sales teams over the next ten years and that robots and humans will work together to accelerate sales. We are witnessing an industrial revolution in the making.