Discover how a campaign calendar helps you organize and analyze your email campaigns.
With the help of this calendar, you can:
Track when and who will or has received your emails;
Summarize the results of your campaigns;
Gather data on individual email performance;
View the list of prospects and their reports.
On the main page, click on the Start button next to Check Your Email Calendar To Verify Schedule.
Go to the navigation menu on the left side or top of the page, and click on Campaign - Campaign Calendar.
All your campaign emails are displayed in the campaign calendar. You can adjust email tracking to your needs by filtering the calendar according to a specific sender, domain, or campaign. In addition, you can view this calendar by month, week, day, or in the list mode. However you choose to view the information, the calendar will show all scheduled email campaigns.
We are looking at the calendar with the selected specific domain name and campaign title. Plus, the week was chosen as a timeframe. !For security reasons, we covered any sensitive information!
Domain and Email Scheduling Rules
You might have noticed that rules were configured for this domain. If you have not yet set up domain and email rules in Settings, you can do it here by clicking on the Create Rules.
In the popped-up window, you can select the domain, the start, and the end date of the Rule if you would like to.
Then you can configure the setting for your email. It is important to read the following notification: "Email settings configured here will supersede all settings set at a campaign level and apply to all domain senders."
You can enable the domain email warmup when the email settings are configured.
What is email warmup? Warming up an email domain consists in gradually increasing the volume sent per day from this domain or email address and generating engagement to raise your sending reputation and show you're a good sender to the inbox providers and spam filters. In addition, email domain warmup helps you avoid a lot of bounced emails and signals your service provider that you are not a robot or scammer.
The Domain Scheduling Rules in Sales Innovator opens up with the pre-filled fields that give the recommended value for that specific parameter.
Campaign Emails Dashboard
Let's return to our calendar.
As you can see, the calendar displays the number of scheduled emails for selected dates and times of the day. By clicking on any green or gray cell, you will be taken to the report that will list prospects who have or will receive these emails. This report will not only list the prospects but will allow you to analyze the given key metrics.
So, let's say that we would like to see who has received emails at 11 am on 5/16. !For security reasons, we covered any sensitive information!
By clicking on this cell, we are taken to the three names of prospects.
For each prospect, you can view:
Name of the contact and the company name;
There are four status categories marked with a different color.
Interested means that your contact has clicked on the call-to-action link to your phone number or social media profile;
Engaged tells you that your contact opened more than two links from your email;
Visited shows if the contact has opened one or two links from your email;
Not visited means that your contact didn’t take any action.
Status of campaign emails;
Under the Campaign Emails tab, you can see the category of each email (sent, opened, closed, etc.) by hovering over any color.
Number of viewed emails and average time spent on the email;
Below are the types of invites.
Scheduled shows the date of the future email to be sent;
Sent - the date of the last sent email to the contact;
Opened is when the prospect opened your email;
Clicked shows that the contact clicked on the call-to-action button to get in touch with the sender;
Bounced - shows the email which didn't reach the contact;
Stopped - the prospect will no longer receive the campaign emails;
Resumed - the contact will start receiving the campaign emails again.
Sometimes, to be more effective at tracking the data, you might need to filter the report. For this reason, note that this report can be filtered by selecting the necessary filters.
In addition, from the calendar, you can create a new campaign by clicking on the Create Campaign button. !To read how to create a campaign, please go to the Create Campaign tutorial!
In this tutorial, you have learned how to track the scheduled campaign emails.
Thank you for being with us!