Give Your Target Audience The Content They Want And Need
When it comes to any social media format and any type of digital marketing, quality content is what it’s all about. After all, you cannot become a successful salesman if you do not have a quality product to sell in the first place (unless you are a telemarketer, that is).
Only if you can come up with an actionable, informative, fun and original piece of content for your audience, will you have what it takes to attract new members and grow a healthy and organic community.
Creating great content, collaborating on it, and keeping a constant schedule and style isn’t easy. It’s even more complicated when you manage more than one group or if you’re not the only one involved. Luckily, you can use Social Lift to connect and create content for all your Facebook groups.
Make sure you keep track of how the posts you create are performing as your community starts to grow. Once you learn what type of content triggers engagement and starts conversations among your users, go ahead and focus more on that kind of posts. It’s all about keeping your group alive and the level of interaction high.
A lot of groups and communities end up focusing only on the content THEY create, but running a successful FB group is much more than posting just your own, original content. Sharing interesting and engaging content from other agencies, websites and sources is a great way to stay in the loop and get in touch with other successful communities that can help you promote and grow your own.
Reference: 7 Best Practices To Skyrocket Your Facebook Group, By Branislav Bozanic, https://planable.io/blog/facebook-group-best-practices/