How to Optimize a LinkedIn Campaign

With LinkedIn’s network of over 500 million business professionals worldwide, it is easier than ever for marketers to reach out to potential customers.  No matter who your ideal customers are, LinkedIn is the top pick for your social media marketing efforts.

Optimizing Your LinkedIn Content

Having decided to market your company on LinkedIn, how do you ensure that your message reaches potential customers? Here are a few ways you can optimize your LinkedIn Campaign:

1. Use the Multimedia Features

Visual content gets 94% more views than text alone. It would be foolish to disregard visual elements in your marketing efforts. Fortunately, LinkedIn has come up with new features to help you get the most out of your visual media and increase engagement. With its new multimedia feature, you can now easily resize, add and move multimedia with inline videos, photos, podcasts or slides. This lets you spend more time on the content itself rather than fighting with the website to put it all in the right place.

2. Get Insights in real-time

With LinkedIn’s newly introduced option for audience insights, you can easily keep track of the views you get on your shared articles.  These statistics are invaluable for quantifying the success of your campaign. Tracking which posts receive more attention can help you tailor future efforts to your audience’s preferences.

3. Use Hashtags

If you want your potential customers to find your content easily on the search bar, use hashtags that are relevant. The use of hashtags will make sure that when a member is searching a related topic your content will be present in the search results.

Marketing on LinkedIn does not have to be as daunting a task as it may first appear. Take advantage of the free tools available on the site to push your efforts closer to achieving your team’s goals.

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