LinkedIn: 21 Secrets to Succeed on The Platform

After pouring over dozens of articles, reports, and case studies, we have discovered 21 secrets that will statistically improve your personal LinkedIn profile or the profile of your business. These secrets have been gathered from interviewing veterans with experience on the platform, statistically calculated facts, and higher-ups from Linkedin itself. Of course, following these tips won’t guarantee success, but they are the best practices from those who have already obtained it.
The most successful articles have titles between 40-49 characters long
LinkedIn articles with over 3 images get more attention online
Create separate posts for your articles and videos
Use “How-to” and “Top Ten” headlines to catch the eye
Personalize every connection invite
Divide your posts into separate headings
Longer articles, around 2,000 words, get more traction
Keep your articles informative and neutral
Make your content simple enough a child could read it
Promote your LinkedIn articles on other social networks
Be responsive to whatever likes/comments your content receives
Cross-promote articles that have already seen success
Ask readers specifically to leave a “like” if they’ve enjoyed the article
LinkedIn articles consistently perform better on Thursdays
Profiles that consistently post new content outperform profiles with one or two viral posts in terms of growth and return visits.
Writing recommendations for other businesses makes them more open to do the same for you
Publish articles exclusive to LinkedIn
Use Career Interests to open yourself to recruiter searches
Use a variety of different subjects when creating articles
Information-based visual aids are great thumbnails (graphs, charts, etc.)
Keep your audience informed with quick business updates