• Steven Tedjamulia

LinkedIn Best Practices

With its excellent publishing forum, LinkedIn has opened a window of opportunity for members to display their content to a broader and highly professional network. However, people are still trying to understand the factors that enhance the performance of a post.

Following are some suggestions that would help you enhance the performance of your LinkedIn posts:

Go for a Short Title

Titles that are 40 to 49 characters long receive the highest views. Keep it short, but intriguing.

Include 8 Pictures

However, adding eight images in your post is associated with getting the highest amount of likes, comments, and shares.

Avoid Including Multimedia Assets

Data shows that posts which include multimedia assets such as (Getty, YouTube, Vimeo, etc.) tend to get less amount of views as compared to other posts.

Go for “How-to” Headings

Your heading can make or break your post, coming up with interesting ‘how-to’ topics is associated with a higher amount of LinkedIn views.

Include 3-5 Headings

People lose interest when they see content consisting of long paragraphs. Make sure that you include headings and subheadings in your content.

Long-Form Content all the Way

1800-2000-word content receives a higher amount of traffic.

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