With its excellent publishing forum, LinkedIn has opened a window of opportunity for members to display their content to a broader and highly professional network. However, people are still trying to understand the factors that enhance the performance of a post.
Following are some suggestions that would help you enhance the performance of your LinkedIn posts:
Go for a Short Title
Titles that are 40 to 49 characters long receive the highest views. Keep it short, but intriguing.
Include 8 Pictures
However, adding eight images in your post is associated with getting the highest amount of likes, comments, and shares.
Avoid Including Multimedia Assets
Data shows that posts which include multimedia assets such as (Getty, YouTube, Vimeo, etc.) tend to get less amount of views as compared to other posts.
Go for “How-to” Headings
Your heading can make or break your post, coming up with interesting ‘how-to’ topics is associated with a higher amount of LinkedIn views.
Include 3-5 Headings
People lose interest when they see content consisting of long paragraphs. Make sure that you include headings and subheadings in your content.
Long-Form Content all the Way
1800-2000-word content receives a higher amount of traffic.