Outreach Because Of Inbound Website Visits Playbook
Updated: Apr 12
Send an email sequence to inbound leads that have visited your website. The follow-up emails will acknowledge their visit and provide valued content to help the prospect accelerate their buying decision.
Introductory Email: Introduce yourself and let them know that someone from their company visited your site. Let them know how you can help them and provide them an overview of your company. Ask for a meeting.
Reminder Email: Remind them that you are available to help. Provide some industry best practices your company has developed that they can learn. Ask for a meeting.
Referral Email: Ask them for a referral if they are not the right person. Provide case studies they could share with others introducing your offering. Request they provide the next steps.
Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime.
Personalize <<personalize_tag>>: Contact First Name and Contact Company
Add content [[insert_content]]: Company Overview, Industry Best Practice, Case Studies, Overview of Service
Email Best Practice
The subject line between 28 and 50 characters. Three to four words.
Email body between 50 to 125 words of text.
Remove extra words from the email body.
Make your email closing lines powerful and intriguing.
Personalize your email content and keep it conversational.
Answering three key questions—what are you offering? How will it help the reader? What should they do next?
Send out 2 to 5 emails per month.
Use 1 to 3 images.
Emails should be at a third-grade reading level.
Assign someone to monitor prospects that are visiting your web properties.
Find out what content they are reading and what they are trying to accomplish. Based on the user interactions with your site, build a prospect list divided into different segments based on interest.
You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information.
Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant.
Create a tailored offering for each segment and content to get them interested.
Modify the following email sequence and tailor it to your offer and content.
Launch multiple campaigns for each segment identified.
Click the link below to view this template and use it in your next campaign.