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Outreach To Job Board Lead Playbook

Updated: Apr 12, 2021

Send an email to a prospect who you identified on a job board whose actions suggest buying intent. The follow-up emails will include value add content to entice the prospect to take action.

Email Sequence

  1. Introductory Email: Introduces yourself and let them know where you found their job posting on a job board. Introduce your relevant offering and how it applies to their companies job board posting. Share case studies to help them see your offering's value and how it applies to them. Ask for a meeting.

  2. Reminder Email: Remind them why you are reaching out and how you found them. Provide additional case studies that may help out. Ask for a meeting.

  3. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Ask if they know others from their company who may be coming to the event that you can meet.

  4. Final Invite Broad Email: Give them an overview of all your services if they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime.

Personalize <<personalize_tag>>: Contact First Name, Contact Company, Job Board, Job Board Posting, Requirements From Job Posting

Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services.

Email Best Practice

  • The subject line between 28 and 50 characters. Three to four words.

  • Email body between 50 to 125 words of text.

  • Remove extra words from the email body.

  • Make your email closing lines powerful and intriguing.

  • Personalize your email content and keep it conversational.

  • Answering three key questions—what are you offering? How will it help the reader? What should they do next?

  • Send out 2 to 5 emails per month.

  • Use 1 to 3 images.

  • Emails should be at a third-grade reading level.


Best Practices

  • Assign someone to monitor a job board for companies growing their team in an area or skill set that may signal them as a good prospect for your company.

  • Read the job post thoroughly and identify problems they are trying to solve and their skills.

  • Find several companies that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs.

  • You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information.

  • Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant.

  • Create a tailored offering for each segment and a promotion to get them interested.

  • Modify the following email sequence and tailor it to your offer and promotion.

  • Launch multiple campaigns for each segment identified.


Get Started

Click the link below to view this template and use it in your next campaign.



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