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Outreach With Breaking News Playbook

Updated: Apr 12



Send an email sequence to prospects announcing breaking news from your company. First, you will announce the breaking news and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions.


Email Sequence


  1. Introductory Email: Introduce yourself and share the breaking news. Introduce how the breaking news can help your prospect. Share more details about the breaking news. Ask to schedule a meeting.

  2. Reminder Email: Remind them of the breaking news and provide additional case studies supporting the announcement. Ask for a meeting.

  3. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps.

  4. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime.


Personalize <<personalize_tag>>: Contact First Name, Contact Company, Breaking News Applies To Prospect


Add content [[insert_content]]: Breaking News, Case Studies, Company Overview, and Overview Of All Services.


Email Best Practice


  • The subject line between 28 and 50 characters. Three to four words.

  • Email body between 50 to 125 words of text.

  • Remove extra words from the email body.

  • Make your email closing lines powerful and intriguing.

  • Personalize your email content and keep it conversational.

  • Answering three key questions—what are you offering? How will it help the reader? What should they do next?

  • Send out 2 to 5 emails per month.

  • Use 1 to 3 images.

  • Emails should be at a third-grade reading level.



Best Practices


  • Decide upfront on key industries you are targeting and companies you want to win as customers within those industries.

  • Find several companies that have the same general interest, challenge, or require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs.

  • You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information.

  • Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant.

  • Create a tailored message for each company, announce the breaking news, and provide relevant content that will interest companies.

  • Modify the following email sequence and tailor it to your message and content.

  • Launch multiple campaigns for each segment identified.


Get Started


Click the link below to view this template and use it in your next campaign.




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