Tips for social selling on facebook
Join groups: Facebook groups are a powerful way to reach your target audience. There are groups for virtually anything you can imagine on facebook. If you are a website building agency you can join facebook groups centered on entrepreneurship to find new clients. You may want to join a group focused on business improvement etc. Go to groups that will have people looking for your services.
Post content with picture or video:
If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)
The more relevant and engaging content is the more likely people will buy from you. Engaging content gives your brand credibility as well as gets you more brand awareness.
Add value to the communities you’re in:
You can add value by asking questions, providing answers to questions as well as being encouraging to others within the community. Your engagement will build trust and relationships that may later turn into sales. The more value you add to the community the more people will come to you for answers. They are also far more likely to recommend your brand to a friend.
Be active in your groups:
Being active in your groups mean that people see you engaging often on the group. This creates trust and a relationship with the people in that community. You need to make sure you are supporting and creating positive relationships with the others within that social community.
Don’t post ads unless you have permission from the admins:
Posting Ads without permission is a great way to get kicked out of a group. It’s also a great way to lose trust in a Facebook community. Often ads are seen as obnoxious and annoying. People don’t want to feel like they’re being sold to. They want to feel like you genuinely care.
Be aware of posting limits set by facebook:
If you post too frequently Facebook will ban you from posting any further. If you upload the same image to a lot of groups at the same to it will lock you from posting. The same happens if you are messaging to many people you don’t know at the same time they may block you from messaging people you don’t know.
Get help! If you don’t feel like you have a grasp on social selling yet, let us help you start! Contact us today at socaillift.com