What comes to mind when you hear the word hashtag? It’s likely that the first thing that comes to mind is Twitter. Twitter is a social networking site, and the trend of hashtags started from there. People used to put hashtags to create keywords that could be easily related to and understood.
Who knew that these hashtags would lead businesses to generate leads and revenue? Engagement from potential customers increases by using hashtags or simple keywords to define a business’s service/product.
Ways to generate leads through hashtags include:
Find Keywords relevant to your business – Research the keywords that are relevant to your business and the industry you work. After that, plan and check if those keywords catch enough attention from your customers or potential buyers?
Reach to target maximum audience – The only goal of using hashtags is to reach a large target audience.
Connect with similar businesses – Use hashtags that connect you with related businesses as yours. This will help your business to understand your competitors better and learn from them.
Connect hashtags to more substantial content – Connect the hashtags to in-depth information on the website or blog page the other person might like to gain knowledge.