A LinkedIn company page is generally created to stand out in the market and to showcase the initiatives the company is taking. Making a company page to promote itself is vital. However, empowering the sales team through that page is equally important and will be in favor of the business. The sales team is connected directly to the customers. There are ways which a sales team can connect with the customers without making direct contact.
Maximum Optimization: A company page has been published and advertised often with the interventions happening either for the employees, organization, or CSR. This creates compelling and robust information about the company and its offerings. All of this must be posted on the LinkedIn company page to get questions from the customers who can’t connect with the sales team directly.
Link It With The Sales Team: Put information about the sales people there for your customers to access them. Paste the profile of employees who are responsible for sales to get them recognized in the industry. Another benefit for the company is specifying pages to the relevant market and their needs.