What Marketing Content Works Best on LinkedIn

LinkedIn is an excellent website, consisting of more than 500 million members. It is one of the best platforms to build up a reputation for yourself and for your business. With millions of potential customers on the site, it is critical that you make your company’s values known. However, to do that you need to increase engagement and build relationships with those potential customers. The best way to do that is by studying what already works and applying it to your content. Here are 5 things you can do to take your content to the next level.

1. LinkedIn Editorial Calendar

Every month, there’s a specific theme that LinkedIn promotes using hashtags. You can follow these hashtags and get ideas for the type of content you can post. Once you start searching on these topics, you will get ideas for what you can publish.

2. Research What Works

Once you have decided on the theme of your next article or post, use the search bar to find similar posts on the same topic. Analyze what works well and receives the highest views. Then revise your content to emulate what made them successful. Be sure to also pay attention to what doesn’t work so that you can avoid those mistakes in your own work.

3. Latest News and Trends

Industry trends and news are the most published content on LinkedIn. It’s always a great idea to post content that is relevant to your industry. Be sure to also post updates and news relevant to your business.

4. Post Educational Content

Whether or not you have senior level business professionals on your LinkedIn, people are always interested in reading tricks, tips, and how-to articles. This type of content receives high engagement and views. The prevalence of “top 10” videos on YouTube should indicate how effective these types of posts can be.

5. Add Visuals

People prefer pictures over plain, boring text. Use that to your advantage. Posting images can do more to illustrate the personality and values of your company than any amount of written text could ever do. Photos from conferences, business events, and charity work are worth their weight in gold when it comes to the amount of attention readers will give them.