172 items found

Blog Posts (132)

  • How To Create A Multi-Million Dollar Outbound Sales Funnel

    Getting to a prospect has never been easier. Digital tools allow any salesperson to create multi-channel sales sequences to target prospects. In addition, prospects have become very savvy and use the internet and their social networks to find solutions and evaluate potential vendors. Times have changed, and a salesperson can no longer only successfully send a 5-6 email sequence to a prospect pitching their product. Now salespeople need to work closely with marketing to create value-added email sequences that will save prospects time in their research and will help prospects solve business problems. In addition, an email sequence is no longer as effective as a multi-channel sequence that uses social media, direct messages, social media engagements, chat, ads, and phone calls. Also, a typical 5-6 email sequence is not as effective as an 18-20 multi-channel sequence packed with added value. In the past, a salesperson could pitch their product. Today, the salesperson has to build a relationship with the prospect and their decision-making team to get their interest. The more personalized the sales approach, the more trust the salesperson will have with the prospect and the greater chance of winning the deal. If a company wants to build a multi-million dollar outbound sales funnel in today's environment. They will need to create highly personalized, value-added 18-20 multi-channel sequences that can scale. Building A Scalable Multi-Million Dollar Sales Funnel A typical salesperson is limited in the amount of time finding a prospect, crafting a message, social selling, and calling. Consequently, companies have specialized their sales team into functions that help schedule appointments(BDR or SDR) and close deals. Appointment setters need to focus on scale, and usually, there are one to three appointment setters for each salesperson. Scaling a team of appointment setters and salespeople is the most common way for a B2B company to create a multi-million dollar sales funnel. In the United States, if a company wants to scale an appointment setter and sales closer team, they will need to invest a significant amount of money in adding additional appointment setters ($50k - $70k) and sales closers ($100k+). The company hopes to get incremental sales with each sales team member through a broader outreach and more deals. However, each salesperson is limited to fewer outreach emails, social engagement, and phone calls with a longer email sequence. Tools such as Outreach.io, Yesware, Reply.io, Salesloft, and other similar tools help salespeople become more efficient. However, there still is a significant investment cost in people to grow your funnel to millions of dollars. A Better Model For Creating A Multi-Million Dollar Sales Funnel Tasks performed by the average appointment setter are programmatic in many ways and can be automated and optimized. For example, appointment setters who need to send outbound emails use templates to send emails. They use a database to find leads for the companies they are assigned. They use a template to send outbound direct messages, and they use templates for sales calls. The most challenging part of the appointment setter sales process is when a prospect engages and asks questions and wants to talk to a salesperson. Consequently, at Sales Innovator, we ran several experiments, and we were able to make appointment setters a lot more effective while delivering a higher ROI on the sales investment. Automate Sending Emails At Scale First, instead of using appointment setters to find leads and create emails, we used a centralized team to do all the lead research and create optimized emails. Then we created sales robots that would send emails on behalf of salespeople. Changing this process allowed us to streamline the process by removing outbound email efforts from the salesperson and centralized email replies across sales robots. Instead of paying ($50k - $70k per year) for having salespeople send outbound emails, we removed that cost and added a sales robot that costs $69 per month. With sales robots, we can increase our reach by 300x. Scaling Social Sales Legally Second, we created social selling sequences targeting accounts that showed interest from the email campaign and reached out to those prospects over LinkedIn and other social networks. Instead of using expensive appointment setters, which cost $35+ per hour for this job, we created email templates and hired offshore salespeople that cost $4-$8 per hour, and all they do is reach out to prospects via social networks. This approach is genuine, and it uses real people to send and reply to prospects. Also, this approach is safe since it is compliant with all social network policies and will not get you banned. Those who tried using automation tools on Facebook and LinkedIn quickly realize you can land in LinkedIn or Facebook jail and have your account blocked for life. Offshore resources do well reaching out to people via social media. The risk of impacting your brand negatively is minimal. You can reduce risks by using software such as Sales Innovator to present templates, record interactions, and approve replies. Scaling a global social selling team is very affordable and easier to do, especially since the international markets have less labor shortage than the US market. Also, if you give your international team a way to move up in your organization and get paid more, they will remain loyal. Scaling Calling Without Damaging Your Brand Third, when prospects have shown interest through email or social media but have not scheduled an appointment, you can have your appointment setter reach out via phone call to offer help, qualify the prospect, and give assistance in scheduling a meeting. Offshore resources can also do this job efficiently and for a lot less. An offshore appointment setter who speaks English will likely cost you $4 to $12 an hour, and they will work your work hours. The calling team can be significantly smaller than the social selling team. The calling team can also do social selling to consolidate both groups into one unit, depending on the workload. Using a central calling system that presents call templates, records interactions, and scores prospects will help you quickly scale your team and optimize their interactions. Calling prospects who have shown interest during an email or social selling engagement minimizes the risk of cold calling, creating a negative experience with the prospect. Prospects are busy and receive a lot of unsolicited calls. Instead of just dialing a cold lead without previous interaction, you will be calling a lead that has interacted with you in other channels, which will make your call more receptive. Implementing A Better Sales Funnel To get to a multi-million dollar sales funnel, you need to increase your appointment setting and sales closing team. To do this with the United States-based resources will be very expensive and less effective. By centralizing sales functions and using technology and a global team of appointment setters, you can reduce your costs per appointment setter by at least 88% and for email outreach by 99%. Also can increase your reach by 4x for appointments setters and 300x for email outreach. By innovating the team structure, using advanced technology, and leveraging a global marketplace, companies can create their million-dollar sales funnels at a much lower price with a more effective reach. Building direct relationships with all your potential prospects is now feasible, more effective, and affordable. If you are interested in learning more about optimizing your sales funnel to create a multi-million dollar funnel feel free to reach out and schedule a meeting: https://www.salesinnovator.com/. Sales Innovator is a full-service sales funnel-building company, and we can optimize your funnel and set it up to drive millions in revenue while delivering the best ROI.

  • Introduction To A Strategic Account Manager Playbook

    Send an email sequence to a key set of companies you are targeting to be potential clients in a similar industry. You will be targeting a team of people in those companies that will decide on buying your offering. Introduce to them their account manager and offer your services to help. The follow-up emails include thought leadership, case studies, and an offer to help. Email Sequence Introductory Email: Introduces yourself as a strategic account manager for the prospect over their industry/vertical. Let them know how you can help them and provide them an overview of your company. Ask for a meeting. Reminder Email: Remind them that you are available to help. Provide some industry best practices your company has developed that they can learn. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a few best practice case studies that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, And Company Industry Add Content [[insert_content]]: Overview Of Company, Industry Best Practice Case Studies, Overview of Service Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month Use 1 to 3 images Emails should be at a third-grade reading level Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several companies that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant. Create a tailored message for each industry with relevant content that will interest companies in that industry. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

  • Job Board Opportunities With No Promotional Offer Playbook

    Send an email to a prospect who you identified on a job board whose actions suggest buying intent. The follow-up emails will include helpful content to entice the prospect to take action. Email Sequence Introductory Email: Introduces yourself and let them know where you found their job posting on a job board. Introduce your relevant offering and how it applies to their companies job board posting. Share a brochure giving an overview of your capabilities. Ask for a meeting. Reminder Email: Remind them why you are reaching out and how you are a dedicated account manager to help them. Provide additional case studies that may help out. Ask for a meeting. Best Practice Offer: Ask them if they would be interested in receiving best practices from you regularly. Ask for a meeting. Leave The Ball On Their Court: Let them know they can reach out anytime, and you are there to help. Personalize <>: Contact First Name, Contact Company, Job Board, Job Board Posting, Requirements From Job Posting Add content [[insert_content]]: Case Studies, Example of Email Tips, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to monitor a job board for companies who are growing their team and are interested in hiring people with skill sets similar to that of your company. Read the job post thoroughly and identify problems they are trying to solve and their skills. Find several companies that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

View All

Pages (40)

  • B2B Sales Funnels | Sales Innovator | United States

    B2B | Growth Revenue Officer Solutions We Build Sales Funnels That Generate Millions In Sales Get A Free Funnel Assessment Sales Innovator is helping companies scale from zero to millions in sales in a repeatable and predictable way. We Are A Full-Service Partner That Builds Multi-Million Dollar Outbound Sales Funnels Sales Innovator specializes in building account-based multi-channel outbound sales funnels that are proven to generate millions in sales. Learn More Our Technology Is Custom-Designed To Help Companies Build Multi-Million Dollar Outbound Sales Funnels We built our product from the ground up to help companies build multi-million dollar sales funnels and scale their team while getting the best industry ROI. Learn More We Have A Global Team Of Salespeople Who Are Ready To Help. Let us know how many salespeople you are looking for, and we will get you the right salespeople to help you accelerate your business. Learn More Out of gallery The Best ROI In The Industry By using automation and technology to augment salespeople, Sales Innovator can outperform any lead generation company while giving you a better ROI. Get A Vendor Comparison Over 20 Years of Sales & Tech Experiences We help brands of all sizes build million-dollar sales funnels. Meet with a Growth Revenue Officer to get your free sales funnel assessment. Get A Free Funnel Assessment

  • Team1

    About Events Apply Log In Mentors Mentors are an essential part of our culture. By freely sharing their wisdom & guidance, they impact the entire network and create real, lasting relationships. Learn more about mentoring at Sales Innovator. Become a mentor!

  • Playbooks | Sales Innovator

    Playbooks Get proven playbooks and email sequences to help you get accelerate sales "Sales Innovator made it easy for me to create an effective email marketing campaign with playbooks that gave me all I needed to get started. There are enough playbooks that I can use that will keep my sales team busy with many leads." ​ Perfect For B2B Marketers See Playbooks or Get Started Now Invite your team for free! No credit card required. Outreach Win Back Customers Accelerate Open Opportunities Event & Virtual Events Reactivate Prospects Inbound Leads Development & Testing Steven Tedjamulia Apr 9 2 min Introduction To A Strategic Account Manager Playbook Send an email sequence to a key set of companies you are targeting to be potential clients in a similar industry. You will be targeting a te 7 Post not marked as liked Steven Tedjamulia Apr 9 2 min Job Board Opportunities With No Promotional Offer Playbook Send an email to a prospect who you identified on a job board whose actions suggest buying intent. The follow-up emails will include helpful 3 Post not marked as liked Steven Tedjamulia Apr 9 2 min Job Board Opportunities With Promotional Offer Playbook Send an email to a prospect who you identified on a job board whose actions suggest buying intent. The follow-up emails will include a promo 1 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach To Job Board Lead Playbook Send an email to a prospect who you identified on a job board whose actions suggest buying intent. The follow-up emails will include value a 4 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach Helping Companies Like Yours Playbook Send an email sequence to individuals in a company whose company you discovered based on their company profile in social media, a leads data 4 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach Because Of Social Media Profile Playbook Send an email sequence to a prospect who you discovered based on their social media profile. The follow-up emails will include relevant cont 5 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach Because Of Company Profile Playbook Send an email sequence to individuals in a company whose company you discovered based on their company profile in social media; a leads data 1 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach To Learn More Playbook Send an email sequence to a prospect who you discovered based on their social media profile. Reach out to them to learn more about something 8 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach With A Thought-Provoking Question Playbook Send an email sequence to prospects providing a thought-provoking question. First, you will ask the question and then explain the value you 3 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach By Introducing Your Offering Playbook Send an email sequence to prospects introducing your offering. First, you will introduce your offering; then, you will explain the value yo 4 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach With A Promise Playbook Send an email sequence to prospects making a promise. First, you will make your promise; then, you will explain the value your product or s 5 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach Asking If Interested Playbook Send an email sequence to prospects asking if they are interested. First, you will ask if they are interested; then, you will explain the v 5 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach To Discuss A Topic Playbook Send an email sequence to prospects asking to discuss a topic of mutual interest. First, you will introduce the topic and ask for some time 3 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach With Personalized Offering Playbook Send an email sequence to prospects extending a personalized offering. First, you will extend a personalized offering; then, you will expla 4 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach With A Unique Offer Playbook Send an email sequence to prospects proposing a unique offer. First, you will introduce the special offer and let them know how to get it; 5 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach With Tips Playbook Send an email sequence to prospects providing a helpful tip. First, you will provide a useful tip and explain the value your product or ser 2 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach As A Company Executive Playbook Send an email sequence to a key set of companies you are targeting to be potential clients in a similar industry. You will be targeting a te 4 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach Because I Heard About You Playbook Send an email sequence to a prospect that is an influencer and well known in a segment. Build relationships with the influencer. The follow- 2 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach From A Referral Playbook Send an email sequence to a prospect who you that someone referred. The follow-up emails will include relevant content to build a relationsh 2 Post not marked as liked Steven Tedjamulia Apr 9 2 min Outreach To Connect At An Event Playbook Send an email sequence to prospects that you found out will be attending an event and maybe potentially interested in using your product or 2 Post not marked as liked Steven Tedjamulia Apr 8 2 min Outreach To Congratulation Playbook Send an email sequence to prospects that you can congratulate for doing something. First, you will congratulate them and explain the value y 3 Post not marked as liked Steven Tedjamulia Apr 6 2 min Outreach With Breaking News Playbook Send an email sequence to prospects announcing breaking news from your company. First, you will announce the breaking news and explain the 9 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Based On Something Common Playbook Send an email sequence to a prospect who you discovered based on their social media profile and who you have something in common. The follow 5 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of Podcast Playbook Send an email sequence to a host who posted a podcast, a podcast participant, or a person who commented on a podcast that may lead to a purc 3 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of Press Release Playbook Send an email sequence to prospects that just made an announcement that may signal and potential interest in them wanting to use your produc 3 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of Funding Round Playbook Send an email sequence to prospects that just received a round of funding or are about to get funding that is likely to want to use your pro 3 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of A Technology They Are Using Playbook Send an email sequence to prospects using a particular technology that indicates a need for your product or service. First, you will acknowl 3 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of Inbound Website Visits Playbook Send an email sequence to inbound leads that have visited your website. The follow-up emails will acknowledge their visit and provide valued 4 Post not marked as liked Steven Tedjamulia Apr 5 2 min Outreach Because Of Blog Post Playbook Send an email sequence to an author who posted a blog or person who commented on a blog that may lead to a purchase. The follow-up emails wi 4 Post not marked as liked Steven Tedjamulia Apr 5 2 min Event Invitation Playbook Send an email sequence to a key set of companies you target in a particular industry or demographic, inviting them to an event. You will be 3 Post not marked as liked 1/2

View All