Send an email sequence to prospects announcing breaking news from your company. First, you will announce the breaking news and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and share the breaking news. Introduce how the breaking news can help your prospect. Share more details about the breaking news. Ask to schedule a meeting. Reminder Email: Remind them of the breaking news and provide additional case studies supporting the announcement. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Breaking News Applies To Prospect Add content [[insert_content]]: Breaking News, Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several companies that have the same general interest, challenge, or require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored message for each company, announce the breaking news, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a prospect who you discovered based on their social media profile and who you have something in common. The follow-up emails will include relevant content to build a relationship with the buyer, help the buyer, and introduce him or her to your service. Email Sequence Introductory Email: Introduce yourself and mention how you have something in common. Introduce your relevant offering and how it applies to what you have in common. Share case studies to help them see the value of your offering. Ask to schedule a meeting. Reminder Email: Remind them of what you have in common and provide additional case studies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Item You Have In Common Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to search social media or lead databases and find profiles of potential prospects that may be likely interested in your product or service and that you have something in common. Read all about the prospects to identify high potential prospects based on their profile and other details. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Start emailing those you have in common and then expand to their team. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a host who posted a podcast, a podcast participant, or a person who commented on a podcast that may lead to a purchase. The follow-up emails will build a relationship and provide valued content to help the prospect accelerate their buying decision. Email Sequence Introductory Email: Introduce yourself and thank them for the podcast you heard. Introduce your relevant offering and how it can provide value to your prospect. Share some case studies explaining how your offering adds value to what was said on the podcast. Ask to schedule a meeting. Reminder Email: Remind them that you are here to help and provide a demo video of how your offering helps companies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Podcast Name, Podcast Link Add content [[insert_content]]: Case Studies, Demo video, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to monitor podcasts that interest potential prospects. Listen to podcasts and read comments and identify potential prospects based on their engagement, interest, and challenges. Find several companies that have the same general interest, challenge, or require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects that just made an announcement that may signal and potential interest in them wanting to use your product or service. First, you will acknowledge their press release and or success and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and congratulate your prospect on their recent announcement. Introduce your relevant offering and how it can provide value to your prospect. Share some case studies explaining how your offering can add value based on their recent announcement. Ask to schedule a meeting. Reminder Email: Remind them that you are here to help and provide a demo video of how your offering helps companies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Press Release Name, Press Release Link Add content [[insert_content]]: Case Studies, Demo video, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone on your team to monitor press releases around a particular industry, vertical, or topic. Based on their press release, their industry, vertical, company type, and other data points, build a prospect list divided into different segments. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects that just received a round of funding or are about to get funding that is likely to want to use your product or service. First, you will acknowledge their funding and or success and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduces yourself and congratulate your prospect on their latest round of funding or success. Introduce your relevant offering and how it can provide value to your prospect. Share some case studies explaining how your offering can add value. Ask to schedule a meeting. Reminder Email: Remind them that you are here to help and provide a demo video of how your offering helps companies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Funding Announcement, Link To Funding Announcement, Type Of Success Company Is Having Add content [[insert_content]]: Case Studies, Demo video, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone on your team to find companies who are succeeding and are likely to get funding or have recently received funding. Based on their use of technology, their industry, vertical, company type, and other data points, build a prospect list divided into different segments. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects using a particular technology that indicates a need for your product or service. First, you will acknowledge their use of the technology and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduces yourself and how you heard they are using a specific technology. Introduce your relevant offering and how it integrates with that technology. Show a video introducing the integration. Ask to schedule a meeting. Reminder Email: Remind them of your video and provide case studies of how your technology has helped companies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Technology Name Add content [[insert_content]]: Video About The Integration, Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone on your team to find companies who are using a particular technology. Based on their use of technology, their industry, vertical, company type, and other data points, build a prospect list divided into different segments. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to inbound leads that have visited your website. The follow-up emails will acknowledge their visit and provide valued content to help the prospect accelerate their buying decision. Email Sequence Introductory Email: Introduce yourself and let them know that someone from their company visited your site. Let them know how you can help them and provide them an overview of your company. Ask for a meeting. Reminder Email: Remind them that you are available to help. Provide some industry best practices your company has developed that they can learn. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide case studies they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name and Contact Company Add content [[insert_content]]: Company Overview, Industry Best Practice, Case Studies, Overview of Service Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to monitor prospects that are visiting your web properties. Find out what content they are reading and what they are trying to accomplish. Based on the user interactions with your site, build a prospect list divided into different segments based on interest. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to an author who posted a blog or person who commented on a blog that may lead to a purchase. The follow-up emails will build a relationship and provide valued content to help the prospect accelerate their buying decision. Email Sequence Introductory Email: Introduces yourself and how you enjoyed their blog or comment and agreed with their statement. Then you introduce your relevant offering with a video and ask to schedule a meeting. Reminder Email: Remind them of your video and provide added value to their post with relevant content. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Blog Name, Contact Blog Post, Contact Blog Post Author, Contact Post Link, and Contact Post Topic. Add content [[insert_content]]: Video About A Topic, Posts About The Topic, Company Overview, Case Study, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to monitor blogs that interest potential prospects. Read posts and comments made and identify potential prospects based on their engagement, interest, and challenges. Find several companies that have the same general interest, challenge, or require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a key set of companies you target in a particular industry or demographic, inviting them to an event. You will be targeting a team of people in those companies that will decide on buying your offering. Invite them to the event and share the value the event will provide. The follow-up emails include follow-up invites, thought leadership, case studies, and an offer to help. Email Sequence Introductory Email: Introduce yourself as a strategic account manager for the prospect over their industry/vertical and how you thought the prospect would be interested in attending the event. Extend an invite and let them know that you can help them and provide them an overview of your company. Invite them to the event. Reminder Email: Remind them about the event and that you are available to help. Provide some pre-event content that will get them interested in attending the event. Referral Email: Ask them for a referral if they are not the right person. Provide an overview of the event so they can pass it on. Let them know the event is soon approaching. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Let them know you look forward to seeing them at the event. Personalize <>: Contact First Name, Contact Company, And Company Industry Add content [[insert_content]]: Overview Of Company, Pre-Event Content, Event Overview, And Solution Overview Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers and within those industries. Find several companies that have the same general interest, challenge, or require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Create a tailored message for each segment, invite them to the event, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to leads registered for an event with more details about the event. The event software sends registration information, and you are providing additional information. Use your email sequence to inform the attendee about the event, educate them, and count down until the event. Also, provide them with pre-event content that will educate and gauge their interest. The follow-up emails give the prospects more details about the event and invite them to learn more. Email Sequence Introductory Email: Introduce yourself as an account manager that is assigned to help them. Let them know a separate email is being sent with more event details and that if they do not get the email, they can reach out. Give them an overview of your company. Ask for a meeting. Reminder Email: Remind them that you are available to help and provide additional tips in preparation for the event or exclusive opportunities. Provide some industry best practices your company has developed that go with the conference theme. Ask for a meeting. Referral Email: Ask them if anyone they know may be interested in attending the event. Provide a few best practice case studies that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Let them know you are excited to see them at the event. Let them know they can reach out anytime and that you will foll0w-up post-event. Personalize <>: Contact First Name, Contact Company, And Company Industry Add content [[insert_content]]: Overview Of Company, Industry Best Practice Case Studies, Company Overview Video, Overview of Service Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Get a list of people who registered for your event. You will first provide them with event details and pre-event content to educate them and accelerate their buying decisions. Based on their responses to the information you asked for during registration, industry, and any other information you have on the prospect, assign event attendees into various segments. Assign a segment to a particular salesperson or virtual assistant. Create a tailored message for each segment. Modify the following email sequence and tailor it to your message and content. Launch your campaigns focused on each segment, providing event details first and follow-up content second. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to leads registered for an event such as a customer conference, trade shows, booth visits, webinars, or demos. Use your email sequence to thank them for registering and to provide registration information. Also, provide them with pre-event content that will educate and gauge their interest. The follow-up emails remind prospects of the event and invite them to learn more. Email Sequence Introductory Email: Introduces yourself as an account manager that is assigned to help them. Provide them details about the event and provide them an overview of your company. Ask for a meeting. Reminder Email: Remind them that you are available to help and provide additional event details. Provide some industry best practices your company has developed that go with the conference theme. Ask for a meeting. Referral Email: Ask them if anyone they know may be interested in attending the event. Provide a few best practice case studies that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Let them know you are excited to see them at the event. Let them know they can reach out anytime and that you will foll0w-up post-event. Personalize <>: Contact First Name, Contact Company, And Company Industry Add content [[insert_content]]: Overview Of Company, Industry Best Practice Case Studies, Company Overview Video, Overview of Service Best Practices Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Get a list of people who registered for your event. You will be their first point of contact with more event information. Based on their responses to the information you asked for during registration, industry, and any other information you have on the prospect, assign event attendees into various segments. Assign a segment to a particular salesperson or virtual assistant. Create a tailored message for each segment that focuses on the product or service that the attendee expressed interest in purchasing. Modify the following email sequence and tailor it to your message and content. Launch your campaigns focused on each segment; thank them for attending the event first and follow-up content second. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to leads that attended an event such as a customer conference, trade shows, booth visits, webinars, or demos and expressed low interest in buying. Use your email sequence to follow up with the lead immediately, thank them, and give them a contact point to reach if they become interested. The follow-up emails remind prospects of the event and invite them to learn more. Email Sequence Introductory Email: Introduce yourself and thank the attendee for attending the event. Acknowledge what was taught at the event and how you can help them implement a solution. Provide an overview with case studies. Ask for a meeting. Reminder Email: Remind them that you are available to help. Provide some industry best practices your company has developed that they can learn. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime, and if they are interested, you can send them more best practices. Personalize <>: Contact First Name and Contact Company Add Content [[insert_content]]: Best Practices, Industry Best Practice Case Studies, Company Overview, Overview of Service Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Get a list of people who attended your event and did not express interest in buying your product or service. You will be their first point of contact for the event. Based on their responses to surveys, comments, industry, and any other information you have on the prospect, assign event attendees into various segments. Assign a segment to a particular salesperson or virtual assistant. Create a tailored message for each segment that focuses on the product or service that the attendee expressed interest in purchasing. Modify the following email sequence and tailor it to your message and content. Launch your campaigns focused on each segment. Get Started Click the link below to view this template and use it in your next campaign.