Send an email sequence to prospects introducing your offering. First, you will introduce your offering; then, you will explain the value your product or service can offer the prospect. Follow-up emails will share additional insights into your offering, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and your offering. Share more details about your offering and provide a case study giving them reasons to want to purchase your offering. Ask to schedule a meeting. Reminder Email: Remind them of your offering and provide additional case studies supporting your promise. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, think of an offering for each segment, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects making a promise. First, you will make your promise; then, you will explain the value your product or service can offer the prospect. Follow-up emails will share additional insights into the promise, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and make a promise to the prospect. Share more details about your promise and provide a case study giving them a reason to take you up on your promise. Ask to schedule a meeting. Reminder Email: Remind them of your promise and provide additional case studies supporting your promise. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, think of a promise for each segment, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects asking if they are interested. First, you will ask if they are interested; then, you will explain the value your product or service can offer the prospect. Follow-up emails will remind them and ask if they know anyone else that is interested. Also, you will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself, your offer, and ask if they are interested. Share more details about your offering and provide a case study giving them a reason to accept the offer. Ask to schedule a meeting. Reminder Email: Remind them of the offer and provide additional case studies supporting the offer's value. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, ask them if they are interested, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects asking to discuss a topic of mutual interest. First, you will introduce the topic and ask for some time to discuss it; then, you will explain the value your product or service can offer the prospect. Follow-up emails will share additional insights into the topic, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and let them know you want to discuss a topic of mutual interest. Introduce your relevant offering and how it applies to the topic you want to discuss. Share case studies to help them see your offering's value and how it applies to the topic. Ask for a meeting. Reminder Email: Remind them you want to discuss the topic. Provide additional case studies that may help out. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Ask if they know others from their company who may be coming to the event that you can meet. Final Invite Broad Email: Give them an overview of all your services if they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime, and you look forward to discussing the topic with them. Personalize <>: Contact First Name, Contact Company, Topic Of Interest Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, think of a relevant topic for each segment, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects extending a personalized offering. First, you will extend a personalized offering; then, you will explain the value your product or service can offer the prospect. Follow-up emails will share additional insights into the personalized offering, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and share a personalized offer. Introduce how the personalized offer can help your prospect. Share more details about the personalized offer and provide a case study giving them a reason to take up the personalized offer. Ask to schedule a meeting. Reminder Email: Remind them of the personalized offer and provide additional case studies supporting the personalized offer's value. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, think of a personalized offering for each segment, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects proposing a unique offer. First, you will introduce the special offer and let them know how to get it; then, you will explain the value your product or service can offer the prospect. Follow-up emails will share additional insights into the offer, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and share a unique offer. Introduce how the unique offer can help your prospect. Share more details about the unique offer and provide a case study giving them a reason to take up the unique offer. Ask to schedule a meeting. Reminder Email: Remind them of the unique offer and provide additional case studies supporting the unique offer's value. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of segments of prospects and assign them to a particular salesperson or virtual sales assistant Create a custom message for each segment, think of a relevant offer for each segment, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects providing a helpful tip. First, you will provide a useful tip and explain the value your product or service can offer the prospect. Follow-up emails will share additional helpful tips, best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and share a helpful tip. Introduce how the tip can help your prospect. Share more details about the tip and provide a case study. Ask to schedule a meeting. Reminder Email: Remind them of the tip and provide additional case studies supporting the tip. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company Add content [[insert_content]]: Tip Case Study, Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Assign a list of companies to a particular salesperson or virtual sales assistant. Create a tailored message for each company, provide a helpful tip relevant to the companies, and provide relevant content that will interest companies. Modify the following email sequence and tailor it to your message and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a key set of companies you are targeting to be potential clients in a similar industry. You will be targeting a team of people in those companies that will decide on buying your offering. Introduce yourself as an executive and offer your services to help. The follow-up emails include thought leadership, case studies, and an offer to help. Email Sequence Introductory Email: Introduce yourself as an executive reaching out to the prospect to meet them. Let them know how you can help them and provide them an overview of your company. Ask for a meeting. Reminder Email: Remind them that you are available to help. Provide some industry best practices your company has developed that they can learn. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a few best practice case studies that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, And Company Industry Add content [[insert_content]]: Overview Of Company, Industry Best Practice Case Studies, Company Overview Video, Overview of Service Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Decide upfront on key industries you are targeting and companies you want to win as customers within those industries. Find prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Assign a segment of prospects to a particular executive. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a prospect that is an influencer and well known in a segment. Build relationships with the influencer. The follow-up emails will include relevant content to build a relationship with the buyer, help the buyer, and introduce him or her to your service. Email Sequence Introductory Email: Introduce yourself and let them know you heard about them and explain where you heard about them. Explain why you heard about them and how your offering is relevant. Share case studies to help them see the value of your offering. Ask for a meeting. Reminder Email: Let them know you are looking forward to meeting them. Provide additional case studies that may help out. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Where You Heard About Them Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to search social media or lead databases and find profiles of potential prospects that may be likely interested in your product or service that are influencers. Find several influencer prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Start with the influencer and then reach out to others in the company. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to a prospect who you that someone referred. The follow-up emails will include relevant content to build a relationship with the buyer, help the buyer, and introduce him or her to your service. Email Sequence Introductory Email: Introduce yourself and let them know someone suggested that you get in touch. Let them know who referred you. Explain why they were referred and how your offering is relevant. Share case studies to help them see the value of your offering. Ask for a meeting. Reminder Email: Remind them of the introduction and let them know you are looking forward to meeting them. Provide additional case studies that may help out. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Also, let them know you will let your referral know you reached out. Personalize <>: Contact First Name, Contact Company, Referral Name Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Always ask for referrals with your outreach efforts. Once you get a referral, read all about the prospects to identify high potential prospects based on their profile and other details. Find several prospects that have the same general problem and require the same skills. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Start with the referral and then reach out to others in the company. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects that you found out will be attending an event and maybe potentially interested in using your product or service due to the event's nature. First, let them know you will be attending the same event and ask them if they would be interested in meeting. Introduce yourself and your service. Follow-up emails will remind them about your invite, suggest times, share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and let them know how you found out they were attending a specific event and that you would like to meet. Introduce your relevant offering and how it applies to the topic of the event. Share case studies to help them see the value of your offering. Ask to meet up at the event. Reminder Email: Let them know the event is coming up and you would like to meet them. Provide additional case studies that may help out. Ask to meet up at the event. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Ask if they know others from their company who may be coming to the event that you can meet. Final Invite Broad Email: Give them an overview of all your services if they may be looking to solve additional problems they may have that you did not discuss. Let them know you will be at the event, and you hope to meet there. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Event They May Be Attending. Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone on your team to monitor who will be attending certain events your company is attending. Create a list of attendees who are most likely to buy your product or service based on topics they are talking about, roles, industry, interest, and other factors you can gather. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. First, contact the person attending the event and then contact their team members. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.

Send an email sequence to prospects that you can congratulate for doing something. First, you will congratulate them and explain the value your product or service can offer the prospect. Follow-up emails will share best practices, success stories, and content to educate the prospect on your offering and help accelerate their buying decisions. Email Sequence Introductory Email: Introduce yourself and congratulates them for doing something. Introduce your relevant offering and how it applies to your congratulation. Share case studies to help them see the value of your offering. Ask to schedule a meeting. Reminder Email: Congratulate them once again and provide additional case studies. Ask for a meeting. Referral Email: Ask them for a referral if they are not the right person. Provide a company overview that they could share with others introducing your offering. Request they provide the next steps. Final Invite Broad Email: Give them an overview of all your services in case they may be looking to solve additional problems they may have that you did not discuss. Let them know they can reach out anytime. Personalize <>: Contact First Name, Contact Company, Congratulations Add content [[insert_content]]: Case Studies, Company Overview, and Overview Of All Services. Email Best Practice The subject line between 28 and 50 characters. Three to four words. Email body between 50 to 125 words of text. Remove extra words from the email body. Make your email closing lines powerful and intriguing. Personalize your email content and keep it conversational. Answering three key questions—what are you offering? How will it help the reader? What should they do next? Send out 2 to 5 emails per month. Use 1 to 3 images. Emails should be at a third-grade reading level. Best Practices Assign someone to search social media or lead databases and find profiles of potential prospects that may be likely interested in your product or service that deserve congratulations. Read all about the prospects to identify high potential prospects based on their profile and other details. Find several prospects that can be congratulated for the same thing and potentially require your product or service. Build a prospect list. You may end up with several segments of prospects that have different needs. You can use LinkedIn or the company website to identify the right team of people that will make a buying decision. Target multiple people in a company. Once you identify the people in a company, use a service to find their email address and contact information. Create a list of companies and assign those companies to a particular salesperson or virtual sales assistant. Start with the prospects that deserve congratulations first and then follow up with their colleagues. Create a tailored offering for each segment and content to get them interested. Modify the following email sequence and tailor it to your offer and content. Launch multiple campaigns for each segment identified. Get Started Click the link below to view this template and use it in your next campaign.